Video Killed The Radio Star
Why is video so powerful ? Let us tell you why...
The internet is not all about funny people and crazy stunts, it's an untapped channel of media that could help you reach a growing audience. Did you know that 78% of viewers of web sites watch video online every week?
Organisations with a promo video are ten times more likely to get people to engage with their content than those with no video. So it makes sense to have a great video, not only will it improve your SEO rating but will also drive traffic to your site.
Short and snappy video is good for conveying your message. A short video on a social media page can link to a longer video, therefore holding the viewer's attention longer. Whether you are a cultural institution, an educational facility, an artisan or a business you can see it makes real sense to have video on your site and social networks.
Businesses who have a promotional video and regular video updates on a blog or social media have 80% more chance of catching a customer's attention compared to those who don't have video content. After watching a video, up to 66% of people make contact compared to those with no video content - only 2% of people contacted them.
Whether you are a cultural institution, an educational facility, an artisan or a business you can see it makes real sense to have video on your site and social networks. Now you know why is video so powerful.