Videos allow you to increase the time spent by visitors on your website, longer exposure helps build trust and signals search engines that your site has good content, which of course is what you want. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more. In a nutshell, Google Loves Videos